Sephora is exploring how beauty is changing, with ‘The Unlimited Power of Beauty’ campaign, as it unveils a new brand positioning
The cinematic spot, which it claims is “deliberately different from previous years”, tells the story of a woman’s relationship with her refection throughout her life.
Enticingly intimate, the emotion in each exploration of beauty is conveyed as a personal evolution and growth at each stage of life, from her first childish experiments with makeup to mascara-drenched cheeks from first heartache tears. The spot is accompanied by the sultry cellist player, Kelsey Lu’s I’m Not in Love.
Accompanying the film, Sephora has commissioned Nadine Ijewere, a British photographer to develop a series of prints that carry the brand’s message while advertising its different departments – perfume, make-up, skincare.
Each of these 12 prints tells the story of the richness of beauty, regardless of age, gender, physique or style.
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