GUCCI released it’s Gift Giving 2016 campaign film, created by artist and director Floria Sigismondi. Gift Giving products are placed in a fantastical, dream-like Gucci Garden, suggesting a perfect blend of myth and reality
Starring Premier girls Polina Oganicheva, Maryna Polkanova and Nika Cole
Referencing the pure and elemental beauty of the natural world, Gucci’s Creative Director Alessandro Michele has planted a thriving Gucci Garden where wildlife and flora appear in romantic and colorful prints and as embellishments throughout this collection. This year’s Gift Giving campaign takes its cue from the Gucci Garden with a rich, vibrant, and lyrical film inspired by the story of the Garden of Eden.
Beautiful plants and exotic animals such as a tiger, a zebra, birds, bees, bunnies and even a unicorn, live gracefully in this oneiric version of the Gucci Garden. Additionally, the snake, tree and apple combine to create a prelapsarian world of natural plenitude in which youthful Adams and Eves exist in innocence and harmony. The romantic and esoteric atmosphere, combined with Donizetti’s “Il Dolce Suono” create a hypnotic intensity.
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