We built an AI, coached it with 15 years’ worth of Cannes-Lions-winning car and luxury adverts, and trained it in human intuition, and asked it to write the script for our new Lexus campaign
Then we paired it with Oscar-winning director Kevin Macdonald – Man and Machine working together. Here’s the rationale behind each twist and turn in the script, according to our AI
A film written by Artificial Intelligence
