Humans use technology to improve their lives, to forge connections, to create time that doesn’t exist, to replace real interactions


When we devise a second version of ourselves on social media, do we lose a piece of our true selves in the process? Do our digital connections threaten our real-life relationships? What happens if the filtered characters we’ve imagined take on a life of their own?

For many years Free People has told love stories — we wanted to explore what our world could look like in the near future…